People differ greatly in their readiness to try new products. In each product area,there are“consumption pioneers” and early adopters. Other individuals adopt new products much later. After a slow start,an increasing number of people adopt the new product.
The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders,they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally,laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.
本题考查主旨大意。
关键词：this excerpt about
主题句：
第2段：The five-adopter groups have different values.
五种适应人群有不同的价值观。
题目意为“摘录的片段是关于什么的？”
A项指“消费先驱者”；B项指“人们怎么接受新产品”；C项指“五种适应人群分类”；D项指“接受新想法的不同阶段”。
文章首先介绍五种适应人群接受新产品的顺序，接着阐述了每种人群的不同价值观，整篇都在对五种适应人群的分类进行分析，C项符合题意，应当选。
故本题答案为C项。
